CSR debuts breakthrough SiRFstarIV location-aware architecture

BANGALORE, INDIA: CSR plc., a leading provider of GPS-powered location platforms, launched its breakthrough SiRFstarIV location-aware architecture with exclusive SiRFaware self-assisted, micro-power GPS technology that enables consumer devices to always be location aware –- without draining batteries and without requiring network aiding.

CSR today also introduced its first SiRFstarIV-based product, the GSD4t receiver, which offers a superior solution for enabling mobile phones and other space- and power-constrained devices to have the robust, always-available geo-awareness consumers are demanding.

“I am very pleased that we are able to launch such a major, breakthrough technology so soon after our merger with SiRF,” said Joep van Beurden, CEO of CSR. “Today’s announcement significantly strengthens our GPS product offerings and our location technology portfolio.”

The essence of the SiRFstarIV breakthrough is its ability to continually maintain “better-than-hot-start” conditions in the GPS receiver for fast location fixes without having to be kept fully turned on all the time and draining precious battery power.

Until now, designers of mobile devices were forced to completely turn off GPS receivers when not in use to conserve power, causing annoying start-up delays when a location application needed to get a new location fix quickly. Through a fusion of multiple innovations, the unique SiRFaware technology overcomes this barrier with or without network aiding while consuming only 50-500 microamperes of current.

“With consumers expecting reliable location services everywhere, we had to rewrite the traditional rule book on GPS architectures and create a new, low-energy way to maintain continuous location awareness without draining the device battery or requiring network assistance,” said Kanwar Chadha, Chief Marketing Officer for CSR and Founder of SiRF.

“With SiRFstarIV and our unique SiRFaware technology, we have developed an architecture that will not only significantly improve the consumer experience when navigating with smartphones, but also enable consumer devices to maintain continuous location awareness.”

According to Chadha, people count on using their mobile phones and other mobile consumer devices just about everywhere, and expect pretty much the same of these devices’ location functionality, and this was a critical consideration while developing the SiRFstarIV architecture.

As a result, SiRFstarIV GPS receivers are more compatible with how consumers actually use these kinds of products, delivering a superior user experience by enabling handsets and other mobile devices to always get a fast location fix without significantly impacting battery life.

SiRFstarIV’s unique blend of high performance and low energy location-awareness modes opens the door to the more widespread use of GPS in digital still cameras and camcorders, hand-held games and a wide variety of portable consumer electronics devices.

SiRFstarIV Architecture
The SiRFstarIV architecture core is comprised of a high-performance GPS location engine, smart location sensor interface, adaptive micro-power manager and active jammer remover, which together deliver:

* Twice the search capacity of the industry proven SiRFstarIII™ architecture, resulting in enhanced sensitivity, reduced time-to-fix and improved positional accuracy.
* Advanced micro-power management and integrated switched-mode regulation that maintains hot-start conditions with minimal energy (50-500 microamperes).
* Intelligent MEMs sensor support (for accelerometers and other sensors) that improves the location experience, enabling greater contextual awareness, more sophisticated energy management and enhanced indoor positional accuracy.
* Advanced DSP technology that actively searches for jammers and removes them prior to correlation for maximum GPS performance and design troubleshooting.

CSR, SiRF to launch new era of connectivity and location

CAMBRIDGE, UK & SAN JOSE, USA: CSR plc and SiRF Technology Holdings Inc. completed the merger between SiRF and a wholly owned subsidiary of CSR, creating a leading pure play provider of connectivity and location platforms and a company with the scale, technology and strategy to enable its customers to address the exciting and emerging opportunities in mobile markets.

The merger yields an enlarged development team, a strong IP portfolio, and a broad base of market leading customers. Customers of the enlarged CSR group will be able to deliver new user experiences of connectivity and location technologies in a diverse range of devices such as mobile phones, personal navigation devices, in-car navigation and telematics systems, laptop and netbook PCs, mobile Internet devices, digital cameras, gaming machines, cellular accessories, and consumer electronic devices.

Joep van Beurden, CEO of CSR said: “In bringing together the combined capabilities and broad range of CSR and SiRF technologies and platforms, we have created a new force in the industry and a world class organisation with the commercial, technical and operational scale to build on CSR and SiRF’s existing customer relationships and deliver the next generation of connectivity and location enabled products.

“Our strategic goal is to address the existing and emerging needs of our combined customer base for connectivity and location technologies. The potential applications and benefits to the end user of connectivity plus location are only just starting to open up, and these exciting new opportunities will be driven by our unique combination of leading location technologies and connectivity solutions.”

“CSR and SiRF have a shared vision of using innovation to bring the benefits of wireless connectivity and location to mainstream consumers and enterprises and to enable new and exciting user experiences”, commented Kanwar Chadha, co-founder of SiRF and newly appointed board member and Chief Marketing Officer of CSR. “We believe that through this merger, our customers and consumers will derive benefits from a much stronger player whose focus is on delivering best in class connectivity and location platforms.”

“Technology innovation represents the foundation for both CSR’s and SiRF’s success in the market place,” said James Collier, co-founder, board member and CTO of CSR. “We look forward to combining the complementary expertise of our teams to take innovation to the next level in our multifunction radio and system platforms to address emerging customer and market needs.”

For CSR’s customers, the merger with SiRF means CSR’s Connectivity Centre products are augmented by GPS technologies that are well respected and enjoy widespread adoption. SiRF brings to CSR a strong IP portfolio in GPS and assisted GPS (A-GPS), dead reckoning and location centric platforms.

SiRF’s customers benefit from enhancements to SiRF’s Location Platforms, with CSR’s Connectivity Centre capabilities and strategy of Smart Integration delivering industry leading performance, low cost and small size.

The enlarged CSR group will have its global headquarters in Cambridge, UK, with SiRF’s headquarters in San Jose, California becoming CSR’s US headquarters.

The combined CSR group enters the prestigious list of the world’s top 10 fabless semiconductor companies, with an enviable combined customer list including six of the top seven handset manufacturers, the top five personal navigation device makers, the top two automotive telematics suppliers, and other leading auto and consumer electronics providers.