SatNav in strategic alliance with three large format retail chains in India

HYDERABAD, INDIA: SatNav Technologies, pioneers in GPS Navigation in India, today entered into a strategic alliance with HCL Digilife, Reliance Autozone and Reliance Digital.

With these alliances, SatGuide products will now be available in over 100 stores situated at prime locations across 15 key cities including, Ahmedabad, Bangalore, Chennai, Delhi, Noida, Ghaziabad, Faridabad, Gurgaon, Hyderabad, Jaipur, Kolkata, Lucknow, Mumbai, Pune and Vadodra.

SatNav witnessed a two-fold growth last year, largely owing to the product sales at a number of retail stores and online portals. With the increase in the consumer touch points across the company’s target markets, SatNav now looks forward doubling this growth in this fiscal.

“At SatNav we aim at providing innovative and user friendly products at a reasonable price. Our products have always been within easy consumer reach. We plan to further increase penetration and sustain momentum in major cities across nation by partnering with leading large format retail chains”, said Amit Prasad, Founder and Chief Executive Officer, SatNav Technologies.

“We are sure that the alliance with HCL Digilife, Reliance Autozone and Reliance Digital will help us expand further and more easily reach out to our end users”, he added.

SatNav offers multiple GPS navigation devices including the award winning Moov300. SatGuide products can also be bought from other large format retail stores like Ezone, Croma, Car Plus, XCite, Bilt, Gizmos, Hypercity, Jumbo, Staples, Landmark and leading shopping portals like Indiatimes.com, HomeShop18, Gadgets.in and Items of Desire.

In addition, Garmin distributors in India also offer Garmin devices loaded with SatGuide map software at most of their stores.

SatNav’s products include the popular GPS Navigation Product -- ‘SatGuide’ that helps users enjoy hassle free road navigation. SatGuide product variants include navigation solutions for PNDs, PDAs, Phones, Laptops, Desktop and a SatGuide Logger.

SatGuide appears on small screen with .mobi version

HYDERABAD, INDIA: With the increase in growth for handheld devices, the future unfolds itself through Internet access on mobile devices. This being a prediction for future, is the next best marketing strategy for all consumer driven organizations in the country.

Keeping the same strategy in view, SatNav Technologies has launched their website as a .mobi version making it highly accessible for all existing and potential customers on their GPRS enabled handsets. This version is compatible with all Windows and Symbian operating phones.

Earlier, people were not comfortable using the GPRS technology to browse for information due to various reasons like slow data transfer speed, network coverage for GPRS services and limited performance of the handset browser software. Also, the handsets had low resolution screens and the price for the usage of the data was really high.

However, all these excuses have now become pre-historic. People are now more dependent on their handsets than before. Since mankind is on the move at all times, they depend on their handsets to be their extra helping hand in communicating to the outside world, in capturing important information and also gathering necessary information for them.

For a consumer driven company, to be able to reach-out to their customer no matter what given situation they are in, is a priority. With the .mobi version of the website, SatGuide customers as well as others interested in the navigation products of the company can browse and get all the required information on their handsets.

The company said that the launch of this version of the website was done by only keeping customers benefit in mind. The .mobi version is optimized to browse the website on a mobile phone as it tackles all the hard factors like screens, device size, input/output options etc and soft factors like immediacy of the results.