CHENNAI, INDIA: Sun Direct Pvt Ltd, the leading direct-to-home (DTH) service provider in the country achieved another milestone by crossing the 4 million subscriber base; the fastest growing player in the DTH market to do so in under two years, since its launch in December 2007.
Setting up a scorching growth pace in the market with its Value for Money offer, right regional content mix, deep distribution across the country and offering flexi-content pricing, all of which have enabled Sun Direct to become the fastest growing DTH player in the country today.
Commenting on this landmark achievement, Tony D’Silva, Chief Operating Officer, Sun Direct, said: "From the beginning we had clear plans on the value we will offer to our customers; our Think Regional: Go National strategy helped shape our approach in different markets.
"Today, we have achieved a pan India customer base and have established a strong brand presence for Sun Direct as a national player, the 4 million landmark achievement is a laudable milestone in our continuing journey to market leadership in this industry."
Continuing the several firsts to its credit, be it India’s first DTH player to launch HDTV services or the first to use MPEG-4 technology as well as becoming the youngest player to grab 4 million subscribers in under two years has become more of a habit to this young aggressive national DTH player.
Showing posts with label DTH. Show all posts
Showing posts with label DTH. Show all posts
Tuesday, September 8, 2009
Friday, August 7, 2009
Tata Sky achieves 4 million connections in India on end-to-end NDS platform
NEW DELHI, INDIA: NDS, the leading provider of technology solutions for digital pay-TV, today recognised Tata Sky, a leading provider of Direct-to-Home (DTH) satellite pay-TV services in India, as having achieved a remarkable milestone in reaching four million connections in under three years since launch. The latest one million subscribers were gained in just over seven months.
Using technology from NDS, Tata Sky has revolutionised television viewing for Indian audiences. The platform is protected and powered by an end-to-end NDS solutions suite including VideoGuard conditional access system (CAS), MediaHighway middleware, an advanced electronic programme guide (EPG), as well as market-leading XTV technology for Digital Video Recorder (DVR) which allows subscribers to pause, record, play back, rewind and fast forward their TV programmes for viewing when they choose.
In addition, the wide range of multi-level interactive games provided by NDS has proven to be popular with subscribers. This NDS solutions portfolio enables Tata Sky to deliver advanced applications including Active Sports™, Cooking, Darshan, Wizkids, Learning, Stories, Games and movies on demand and is the basis for a viewing experience unsurpassed in the rapidly expanding Indian pay-TV market. NDS commercial and development facilities in New Delhi, Mumbai and Bangalore all play a role in supporting Tata Sky.
Tata Sky launched its DTH satellite pay-TV service in August 2006 and reached one million connections in just 11 months. Tata Sky then took only another nine months to reach the two million connections mark and in less than three years it has reached the four million connections milestone.
On the occasion of today’s announcement, Mr. Vikram Kaushik, MD & CEO, Tata Sky Ltd. said: “Tata Sky has achieved significant success in reaching four million connections in such a short time, and in a highly competitive market. This milestone validates Tata Sky as the preferred service provider in the rapidly growing Indian pay-TV market.” He added: “The end-to-end digital solutions suite from NDS, coupled with our unparalleled customer service and innovative product offerings, have enabled us to provide differentiated applications and a superior viewing experience for our subscribers.”
“NDS congratulates Tata Sky’s for reaching four million connections in less than three years,” said Sue Taylor, Senior VP and General Manager of NDS Asia Pacific. She added: “India is among the fastest-growing DTH markets in Asia Pacific and Tata Sky truly stands out as a leader with their innovative and exciting new services. We are proud that our market-leading solutions have played such a pivotal role in enabling Tata Sky to achieve its impressive growth rates.”
Using technology from NDS, Tata Sky has revolutionised television viewing for Indian audiences. The platform is protected and powered by an end-to-end NDS solutions suite including VideoGuard conditional access system (CAS), MediaHighway middleware, an advanced electronic programme guide (EPG), as well as market-leading XTV technology for Digital Video Recorder (DVR) which allows subscribers to pause, record, play back, rewind and fast forward their TV programmes for viewing when they choose.
In addition, the wide range of multi-level interactive games provided by NDS has proven to be popular with subscribers. This NDS solutions portfolio enables Tata Sky to deliver advanced applications including Active Sports™, Cooking, Darshan, Wizkids, Learning, Stories, Games and movies on demand and is the basis for a viewing experience unsurpassed in the rapidly expanding Indian pay-TV market. NDS commercial and development facilities in New Delhi, Mumbai and Bangalore all play a role in supporting Tata Sky.
Tata Sky launched its DTH satellite pay-TV service in August 2006 and reached one million connections in just 11 months. Tata Sky then took only another nine months to reach the two million connections mark and in less than three years it has reached the four million connections milestone.
On the occasion of today’s announcement, Mr. Vikram Kaushik, MD & CEO, Tata Sky Ltd. said: “Tata Sky has achieved significant success in reaching four million connections in such a short time, and in a highly competitive market. This milestone validates Tata Sky as the preferred service provider in the rapidly growing Indian pay-TV market.” He added: “The end-to-end digital solutions suite from NDS, coupled with our unparalleled customer service and innovative product offerings, have enabled us to provide differentiated applications and a superior viewing experience for our subscribers.”
“NDS congratulates Tata Sky’s for reaching four million connections in less than three years,” said Sue Taylor, Senior VP and General Manager of NDS Asia Pacific. She added: “India is among the fastest-growing DTH markets in Asia Pacific and Tata Sky truly stands out as a leader with their innovative and exciting new services. We are proud that our market-leading solutions have played such a pivotal role in enabling Tata Sky to achieve its impressive growth rates.”
Thursday, April 30, 2009
BIG TV Express Service to address customer queries within two hours
BANGALORE, KARNATAKA: BIG TV, the DTH arm of Reliance ADA Group, is launching Premium Express Service across India. This is an unique after-sales service initiative from BIG TV with the primary objective to cut down market response time.
BIG TV’s Premium Express Service is launched with a promise of addressing customer queries and resolve customer problems within two hours. The company has launched this service in select cities and town, but plans to roll it out across India soon.
As part of this service roll-out, BIG TV is establishing a massive customer servicing operations infrastructure across India. BIG TV’s customer service infrastructure will span across 500 towns covering Metros as well as Tier II and Tier III locations. This is one of the largest roll-out of DTH customer service operations in India.
Strategically, this is part of BIG TV’s thrust to enhance its customer service capabilities as well as retain subscribers in a market that’s indicating high subscriber restlessness to after-sales service of DTH operators.
BIG TV has established a team of over 15,000 technical experts and installation professionals as part of its after sales service infrastructure. The key objective of BIG TV’s Premium Express Service is to offer “on the spot” solutions to subscribers’ requirements in line with the “Reliance BIG TV Cares for You” customer service motto.
Commenting on the development, Sanjay Behl, BIG TV said: “Reliance BIG TV’s customer centric approach goes beyond just customer satisfaction as we believe in delighting our customers. With a focus on IPL and elections leading to an increased TV viewership till midnight by our customers, we have put in place a dedicated customer service team and robust process framework. We plan to expedite service request resolution turnaround timelines of all Reliance BIG TV customers. Further, we will also expedite our installation turnaround timelines at a marginal premium of Rs.250/- only. We guarantee addressing all customer complaints within two hours of its registration with us.”
As part of this customer service motto and to ensure uninterrupted service during IPL matches, BIG TV, India’s fastest growing DTH service, is extending its customer service timings until midnight during the IPL season. The BIG TV service timing is in line with the IPL Live Match timings to ensure that its subscribers can enjoy uninterrupted service during the IPL matches.
BIG TV has created service hubs at each Circle. Each of these hubs comprise of a dedicated customer service team to focus on regional customer queries, experiences and requirements. BIG TV has decentralized its customer relationship management resources to improve and enhance market response time.”
BIG TV’s Customer Service team is involved in every phase of product development. The Customer Service team’s inputs are now an integral part of the product development and management process including Conceptualization, Introduction, Sustenance & Growth of the Product life Cycle.
The company has tied-up with NIS Sparta to provide regular training of its customer service executives. The company also conducts regular customer service audits to monitor quality standards and customer satisfaction levels.
BIG TV’s Premium Express Service is launched with a promise of addressing customer queries and resolve customer problems within two hours. The company has launched this service in select cities and town, but plans to roll it out across India soon.
As part of this service roll-out, BIG TV is establishing a massive customer servicing operations infrastructure across India. BIG TV’s customer service infrastructure will span across 500 towns covering Metros as well as Tier II and Tier III locations. This is one of the largest roll-out of DTH customer service operations in India.
Strategically, this is part of BIG TV’s thrust to enhance its customer service capabilities as well as retain subscribers in a market that’s indicating high subscriber restlessness to after-sales service of DTH operators.
BIG TV has established a team of over 15,000 technical experts and installation professionals as part of its after sales service infrastructure. The key objective of BIG TV’s Premium Express Service is to offer “on the spot” solutions to subscribers’ requirements in line with the “Reliance BIG TV Cares for You” customer service motto.
Commenting on the development, Sanjay Behl, BIG TV said: “Reliance BIG TV’s customer centric approach goes beyond just customer satisfaction as we believe in delighting our customers. With a focus on IPL and elections leading to an increased TV viewership till midnight by our customers, we have put in place a dedicated customer service team and robust process framework. We plan to expedite service request resolution turnaround timelines of all Reliance BIG TV customers. Further, we will also expedite our installation turnaround timelines at a marginal premium of Rs.250/- only. We guarantee addressing all customer complaints within two hours of its registration with us.”
As part of this customer service motto and to ensure uninterrupted service during IPL matches, BIG TV, India’s fastest growing DTH service, is extending its customer service timings until midnight during the IPL season. The BIG TV service timing is in line with the IPL Live Match timings to ensure that its subscribers can enjoy uninterrupted service during the IPL matches.
BIG TV has created service hubs at each Circle. Each of these hubs comprise of a dedicated customer service team to focus on regional customer queries, experiences and requirements. BIG TV has decentralized its customer relationship management resources to improve and enhance market response time.”
BIG TV’s Customer Service team is involved in every phase of product development. The Customer Service team’s inputs are now an integral part of the product development and management process including Conceptualization, Introduction, Sustenance & Growth of the Product life Cycle.
The company has tied-up with NIS Sparta to provide regular training of its customer service executives. The company also conducts regular customer service audits to monitor quality standards and customer satisfaction levels.
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