SAN JOSE, USA & ‘S-HERTOGENBOSCH, THE NETHERLANDS: ARC International and SiTel Semiconductor announced a collaboration effort to provide superior voice clarity for phones implementing SiTel’s high performance chips and ARC’s new Vocal Clarity post-processing software. The improvements in voice clarity and audio fidelity represent a quantum step forward in voice communication.
Voice clarity and audio improvement have been anxiously anticipated by major phone Original Equipment Manufacturers (OEMs) striving to enhance their phone’s performance to deliver a superior end-user experience. The jointly integrated audio solution will result in much clearer voice recognition, without the need to increase the peak amplitude of the incoming voice stream.
Such perceived volume increases with ARC’s unique pseudo wideband extensions will dramatically ease listener fatigue and improve comprehension in noisy environments, even if the incoming voice is distorted or received with relatively low signal strength. The ARC Vocal Clarity software for cordless phones will run on SiTel’s “Gen2DSP” processor. This Gen2DSP co-processor is included in all SiTel SC14480 and SC14450 series cordless phone chips as a standard.
ARC’s unique Vocal Clarity Software is a subset of a broad range of technologies included in ARC’s Sonic Focus Audio post- processing software enrichment technology. Sonic Focus Audio IP has been successfully deployed in over 25 million products by major Personal Computer (PC) OEMs delivering superior sound quality to the consumer.
The Sonic Focus technology enables superior audio and voice quality for all classes of consumer products, including mobile and portable devices, while also lowering overall power consumption with the potential to reduce build-of-material (BoM) costs. The ARC Sound-to-Silicon solution integrates the ARC Sound multi-standard audio processor with industry standard codecs and ARC’s Sonic Focus Sound enhancement technology, and is the only single-source vertically integrated solution that provides IC and system designers with a low cost solution for superior sound quality and voice clarity.
“We identified the potential of ARC’s Sonics Focus Audio Enrichment technology to help improve SiTel’s DECT solutions’ voice clarity. When watching an action movie with lots of background noise, with actors having meaningful conversations, the overall sound quality and voice intelligibility dramatically improved when Sonic Focus was turned on. Suddenly, the actors’ conversation became clearer and a lot easier to understand,” said Asmund Tielens, SiTel’s CEO.
“Our goal by working with ARC is to bring this voice clarity feature into every phone conversation. I am confident that any DECT phone using SiTel’s enhanced vocal clarity DECT IC will produce clearer voices which are better to understand than in any other phone in the market today.”
“We are delighted that SiTel Semiconductor has chosen to partner with ARC for the implementation of our Sonic Focus Vocal Clarity technology in support of their industry leading OEM solutions. Having one of the world’s leading SoC companies in voice telephony endorse our audio solution confirms the unique value of our IP in this huge market space,” said Sean Redmond, VP of Worldwide Sales and Marketing, ARC International.
“Working with Sitel has proven to be a mutually valuable partnership that will successfully deliver superior voice experience to OEM companies and their consumers.”
Showing posts with label ARC. Show all posts
Showing posts with label ARC. Show all posts
Wednesday, August 5, 2009
Thursday, June 4, 2009
ARC sound-to-silicon solution targets revitalized mobile digital TV market
COMPUTEX TAIPEI, TAIWAN: ARC International introduced a new Sound-to-Silicon solution that enables OEMs and their system-on-chip (SoC) suppliers to provide consumers with broadcast or Internet TV access throughout the US, Europe, and China.
With ARC’s new solution, OEMs can quickly add digital TV functionality to portable devices that provides consumers with a significantly enhanced listening and viewing experience at lower development cost, while creating a product that is unique from their competitors. SoC partners benefit from a fully integrated solution comprising award-winning Sonic Focus audio enrichment software, codecs, new hardware IP and development tools that can be quickly integrated into a chip and brought to market quickly.
The emergence of a new type of converged product that includes mobile digital TV functionality is causing OEM and SoC companies to review their mobile DTV strategy. For example, a new breed of converged portable navigation devices (PNDs) and digital picture frames with built-in, digital free-to-air television services is driving up demand for mobile DTV. This is causing greater chip level integration to reduce costs, lower power consumption to extend battery life, and improvement of consumers’ multimedia experience to differentiate the end device from competitors.
ARC’'s mobile digital TV solution
With ARC’s Sound-to-Silicon solution for mobile digital TVs, OEMs can offer consumers a significantly enhanced experience with multimedia content that resembles what the artist originally intended.
Additionally, OEMs can leverage ARC’s mastering services to obtain a signature sound for each device that is unique from competitors. For the SoC supplier, the new AS 211 SFX Subsystem with optimized codecs and pre-integrated with Sonic Focus can enable a single chip with capability for both free-to-air and internet DTV.
ARC's mobile digital TV solution comprises:
* The latest version of Sonic Focus audio enrichment software that runs nearly 50 percent faster in embedded applications.
* The new configurable AS 211 SFX Subsystem intellectual property (IP) that consumes 30 percent less power on less silicon real estate.
* The ARC Video Subsystem that provides a complete pre-verified solution with standard definition codecs.
* An extensive range of pre-integrated audio codecs managed by ARC.
* A new Media Software Framework (MSF) that provides software developers an easy-to-use software API.
* A complete set of hardware and software design tools to turn concept into final product.
* A reference platform for complete Sound-to-Silicon hardware and software development.
Ben Bajarin, senior analyst at Creative Strategies, said: “The approaching switchover to all-digital television broadcasting in the US and other major countries will create an unprecedented opportunity for the mobile DTV market. According to current market research, following the switchover traditional mobile digital TV broadcasters and cellular operators in many regions will launch DTV services that are forecast to attract over 500 million viewers by 2013. ARC is on the right track targeting this emerging market with a solution that makes companies more competitive while lowering their overall development costs.”
“The mobile Digital TV market is poised for growth and ARC’s new Sound-to-Silicon solution gives OEMs and SoC companies rapid access to this evolving market opportunity,” said Michael Franzi, vice president of worldwide marketing at ARC. “In addition, customers can bring to market a mobile digital TV solution that is differentiated from other offerings. For the OEM, ARC’s mastering services can create a custom sound unique from all others. For the SoC vendor, ARC’s low power solution can be differentiated at the hardware and software level, all with the shortest time to market.”
ARC Video solution
The ARC Video Subsystem provides video playback capability for ARC’s Mobile DTV Solution. The wide range of video codecs available from ARC support video formats used in broadcast mobile digital TV or Internet TV (IPTV). The ARC Video Subsystem is programmable, enabling the OEM to include additional codecs, algorithms or enhancements to the product quickly.
The ARC Mobile DTV solution is available for immediate licensing by OEMs and semiconductor companies globally. ARC-based chips are available to OEMs from ARC silicon customers.
With ARC’s new solution, OEMs can quickly add digital TV functionality to portable devices that provides consumers with a significantly enhanced listening and viewing experience at lower development cost, while creating a product that is unique from their competitors. SoC partners benefit from a fully integrated solution comprising award-winning Sonic Focus audio enrichment software, codecs, new hardware IP and development tools that can be quickly integrated into a chip and brought to market quickly.The emergence of a new type of converged product that includes mobile digital TV functionality is causing OEM and SoC companies to review their mobile DTV strategy. For example, a new breed of converged portable navigation devices (PNDs) and digital picture frames with built-in, digital free-to-air television services is driving up demand for mobile DTV. This is causing greater chip level integration to reduce costs, lower power consumption to extend battery life, and improvement of consumers’ multimedia experience to differentiate the end device from competitors.
ARC’'s mobile digital TV solution
With ARC’s Sound-to-Silicon solution for mobile digital TVs, OEMs can offer consumers a significantly enhanced experience with multimedia content that resembles what the artist originally intended.
Additionally, OEMs can leverage ARC’s mastering services to obtain a signature sound for each device that is unique from competitors. For the SoC supplier, the new AS 211 SFX Subsystem with optimized codecs and pre-integrated with Sonic Focus can enable a single chip with capability for both free-to-air and internet DTV.
ARC's mobile digital TV solution comprises:
* The latest version of Sonic Focus audio enrichment software that runs nearly 50 percent faster in embedded applications.
* The new configurable AS 211 SFX Subsystem intellectual property (IP) that consumes 30 percent less power on less silicon real estate.
* The ARC Video Subsystem that provides a complete pre-verified solution with standard definition codecs.
* An extensive range of pre-integrated audio codecs managed by ARC.
* A new Media Software Framework (MSF) that provides software developers an easy-to-use software API.
* A complete set of hardware and software design tools to turn concept into final product.
* A reference platform for complete Sound-to-Silicon hardware and software development.
Ben Bajarin, senior analyst at Creative Strategies, said: “The approaching switchover to all-digital television broadcasting in the US and other major countries will create an unprecedented opportunity for the mobile DTV market. According to current market research, following the switchover traditional mobile digital TV broadcasters and cellular operators in many regions will launch DTV services that are forecast to attract over 500 million viewers by 2013. ARC is on the right track targeting this emerging market with a solution that makes companies more competitive while lowering their overall development costs.”
“The mobile Digital TV market is poised for growth and ARC’s new Sound-to-Silicon solution gives OEMs and SoC companies rapid access to this evolving market opportunity,” said Michael Franzi, vice president of worldwide marketing at ARC. “In addition, customers can bring to market a mobile digital TV solution that is differentiated from other offerings. For the OEM, ARC’s mastering services can create a custom sound unique from all others. For the SoC vendor, ARC’s low power solution can be differentiated at the hardware and software level, all with the shortest time to market.”
ARC Video solution
The ARC Video Subsystem provides video playback capability for ARC’s Mobile DTV Solution. The wide range of video codecs available from ARC support video formats used in broadcast mobile digital TV or Internet TV (IPTV). The ARC Video Subsystem is programmable, enabling the OEM to include additional codecs, algorithms or enhancements to the product quickly.
The ARC Mobile DTV solution is available for immediate licensing by OEMs and semiconductor companies globally. ARC-based chips are available to OEMs from ARC silicon customers.
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