GSMA launches competition, advances embedded mobile initiative

LONDON, UK: The GSMA announced new developments in its Embedded Mobile Initiative, including work to establish standard design guidelines for embedded mobile applications and the kick-off of a competition to drive development in the embedded mobile market.

The goal of the Embedded Mobile program, which was launched in November 2008, is to foster new business opportunities by bringing the benefits of continuous mobile connectivity to embedded devices in the clean energy, education, healthcare, transport, consumer electronics and smart utilities sectors.

"The benefits of embedded mobile to businesses and consumers are nearly endless, from enabling a travelling family to easily transmit holiday photos to relatives at home, to helping a vending company automatically track stocking levels and operating status of its machines, to allowing power companies to remotely collect data from across meter and power grids," commented Michael O'Hara, Chief Marketing Officer for the GSMA.

"As the programmes announced today demonstrate, we are keenly focused on reducing industry fragmentation in the delivery of embedded mobile solutions, facilitating economies of scale in design and production and driving cross-industry awareness of module designs."

To further promote the development of the embedded mobile market, the GSMA has kicked off a competition whose goal is to identify best-in-class embedded modules across a number of categories, as well as mobile service applications and solutions.

The first stage of the competition, which will focus on leading embedded modules, will be held at the Mobile Asia Congress in November 2009. The second stage of the competition will showcase innovative service applications and solutions at the Mobile World Congress in Barcelona in February 2010.

"KT is confident that its active involvement in the GSMA's Embedded Mobile Initiative will create broader opportunities for this market," said Hyunmi Yang, Executive Vice President & CSO, Personal Customer Group, KT Corp.

"We further believe that the launch of a global competition as part of this programme will stimulate the growth of the M2M market and will help us to identify new mobile services that will be of true value to our customers. The GSMA's Embedded Mobile Initiative will allow immediate communication means for everyday devices via a mobile network, and we believe that the mobile network will become the key facilitator for enriching the daily lives of our customers."

"Potential use of embedded 3G modules are diversified and require development of unique software for each application," said Ted Matsumoto, Senior Executive Vice President, SoftBank Mobile Corp. "The cost of modules is a critical factor in helping make these applications accepted by a wide range of users, so we should avoid the fragmentation of module hardware design as much as possible. Working with the device and chipset vendors, the GSMA will help to achieve this goal."

To facilitate the creation of scores of new embedded mobile applications, the GSMA also announced that it has initiated a work stream within the Embedded Mobile programme to develop and publish of a set of design guidelines for key categories of applications, such as health, automotive, smart metering and consumer devices.

This is a joint initiative involving mobile operator and module vendor representatives from across the world. The GSMA expects to make these design guidelines available in November 2009.

GSMA's 2009 Mobile Asia Congress in Hong Kong

LONDON, UK: The GSMA announced that the 2009 Mobile Asia Congress will be held 18-19 November 2009 at the Hong Kong Convention and Exhibition Centre. Under the banner “Inspiring the Mobile Future”, the 2009 Mobile Asia Congress will bring together the leadership of Asian mobile operators and key players in the broader mobile ecosystem in an exclusive forum for sharing the visions and strategies that will shape the mobile future.

“The Asian mobile market has long been at the leading edge of innovation in technology, applications, services and business strategies,” said John Hoffman, CEO, GSMC Ltd. “The 2009 Mobile Asia Congress provides the platform to highlight the strength and success of the Asian mobile industry on the world stage.”

Over a two-day period, approximately 1,000 senior mobile industry executives from across Asia and the world will attend this elite leadership event, which will explore high-growth industry areas, emerging topics and a mainstay of strategic and technological issues, with an emphasis on developments in the Asian market.

In addition to a product showcase featuring key mobile technologies and solutions, the 6th annual Mobile Asia Congress will afford attendees important networking and business development opportunities. Further, the GSMA will hold the 2009 Asia Mobile Awards which recognise outstanding growth, innovation and leadership in the Asian mobile market.

For more information on Mobile Asia Congress, please visit http://www.mobileasiacongress.com/. The Call for Papers for speaking opportunities at the 2009 Mobile Asia Congress is now open; more information is available at http://www.mobileasiacongress.com/cfp/