CAMBRIDGE, USA: Smartphones are the fastest-growing handset category across Latin America, with smartphone sales equaling 31 million smartphone units sold and $6 billion in revenue, according to a new report from Pyramid Research.
Operators and Vendors Aim Smartphones at the Mass Market provides an in depth analysis of the drivers of growth in the smartphone market in Latin America and the efforts operators are making to increase their smartphone installed base. Then Pyramid Research discusses the impact of prepaid data plans on the smartphone market and the effects of price decrease on adoption. This report looks at case studies around BlackBerry Messenger, prepaid data plans and smartphones for teenagers.
"In 2010 the smartphone market in Latin America grew 117 percent, and total handset sales grew 17 percent," says Pyramid Research analyst, Juliana Gomez. Pyramid Research expects smartphone unit sales in the region to grow at a CAGR of 30 percent in the next five years. "This growth will be driven by operator efforts to increase data revenue, as well as by vendor competition, smartphone price decreases and customers' growing need to stay connected. The adoption of social networks and mobile applications will play a defining role in smartphone adoption," she explains.
Saturday, November 5, 2011
Mobile device retail traffic to more than double this November holiday season
ARMONK, USA: During this year's November holiday season an unprecedented 15 percent of people in the US logging onto a retailer's Web site are expected to do so through a mobile device, according to cloud analytics-based findings by IBM.
Based on data from the IBM Coremetrics Benchmark, all online holiday shopping in November is also expected to grow as much as 15 percent versus November 2010, with the growing influence of mobile devices such as iPads and Android phones being among the key factors.
The IBM Coremetrics Benchmark analysis gathers data directly from the web sites of more than 500 leading US retailers. Using sophisticated analytics technology, the benchmark measures real-time sales data and online marketing results to uncover shopping trends across a wide-variety of channels including social media, mobile devices and other online sources where consumers interact with their brands.
Source: IBM Coremetrics Benchmark, USA.
This latest installment serves as the commencement of IBM's fourth-annual Benchmark Campaign and reveals the following 2011 online retail predictions for the November holiday season:
Online Shopping Growth: Total online sales in November will experience impressive growth of 12-15 percent over the same period in 2010.
Mobile Traffic and Sales: Record numbers of consumers will shift their shopping from the PC to their mobile device this holiday season. In October nearly 11 percent of people used a mobile device to visit a retailer's site, up from 4.2 percent in October 2010. Additionally, mobile sales continue to increase, reaching a high of 9.6 percent in October 2011, up from 3.4 percent in October 2010.
iPhone and Android: For the first time, Android users will demonstrate similar levels of mobile shopping as iPhone users. These October 2011 numbers show iPhone accounting for 4 percent of mobile traffic and Android 3.5 percent.
iPad Factor: Shoppers using an iPad will lead to more retail purchases more often per visit than other mobile devices. This trend is based on October 2011 figures where iPad conversion rates reached 6.8 percent as compared to the overall mobile device conversion rate of 3.6 percent.
Surgical Shopping Goes Mobile: Mobile shoppers will display a laser focus on buying this season that surpasses that of other online shoppers with a 44.2 percent bounce rate on mobile devices versus online shopping rates of 37.3 percent.
Social Influence: While the industry will see modest increases in direct social buying, the influence of these sites and services will eclipse that of other channels. According to October conversion rates, 9.2 percent of consumers that visited a retail site from a social media site made a purchase. This compares to 5.5 percent of all direct online shopping last year. Also in 2010, the vast majority of social shopping will continue to come from Facebook, which in October accounted for 77 percent of all traffic from social networks.
Based on data from the IBM Coremetrics Benchmark, all online holiday shopping in November is also expected to grow as much as 15 percent versus November 2010, with the growing influence of mobile devices such as iPads and Android phones being among the key factors.
The IBM Coremetrics Benchmark analysis gathers data directly from the web sites of more than 500 leading US retailers. Using sophisticated analytics technology, the benchmark measures real-time sales data and online marketing results to uncover shopping trends across a wide-variety of channels including social media, mobile devices and other online sources where consumers interact with their brands.
Source: IBM Coremetrics Benchmark, USA.This latest installment serves as the commencement of IBM's fourth-annual Benchmark Campaign and reveals the following 2011 online retail predictions for the November holiday season:
Online Shopping Growth: Total online sales in November will experience impressive growth of 12-15 percent over the same period in 2010.
Mobile Traffic and Sales: Record numbers of consumers will shift their shopping from the PC to their mobile device this holiday season. In October nearly 11 percent of people used a mobile device to visit a retailer's site, up from 4.2 percent in October 2010. Additionally, mobile sales continue to increase, reaching a high of 9.6 percent in October 2011, up from 3.4 percent in October 2010.
iPhone and Android: For the first time, Android users will demonstrate similar levels of mobile shopping as iPhone users. These October 2011 numbers show iPhone accounting for 4 percent of mobile traffic and Android 3.5 percent.
iPad Factor: Shoppers using an iPad will lead to more retail purchases more often per visit than other mobile devices. This trend is based on October 2011 figures where iPad conversion rates reached 6.8 percent as compared to the overall mobile device conversion rate of 3.6 percent.
Surgical Shopping Goes Mobile: Mobile shoppers will display a laser focus on buying this season that surpasses that of other online shoppers with a 44.2 percent bounce rate on mobile devices versus online shopping rates of 37.3 percent.
Social Influence: While the industry will see modest increases in direct social buying, the influence of these sites and services will eclipse that of other channels. According to October conversion rates, 9.2 percent of consumers that visited a retail site from a social media site made a purchase. This compares to 5.5 percent of all direct online shopping last year. Also in 2010, the vast majority of social shopping will continue to come from Facebook, which in October accounted for 77 percent of all traffic from social networks.
Friday, November 4, 2011
Transmitters to account for lion’s share of wireless power revenues
AUSTIN, USA: Wireless power transmitters which enable wire-free power transfer to consumer devices, are projected to account for 75% of combined transmitter/ receiver revenues by 2016, according to a new study on the wireless power industry from IMS Research.
Wireless power transmitters are more complicated than receivers due to multiple power conversion stages and additional components, meaning a higher price. While the cost for a wireless power receiver may eventually fall into the $1-2 dollar range (if built into products), IMS Research believes the transmitter cost will remain well above this amount. Current retail prices of transmitters range from $50 to $100. These prices are projected to fall as volumes ramp up and the supply chain matures. How fast this happens will be a critical factor in the maturity of the wireless power industry.
Jason dePreaux, a research manager with IMS Research, explains: “Cost is certainly a barrier to wireless power adoption. A popular saying in the industry is that ‘if it were free, we’d see it everywhere’. Obviously that’s not realistic, but with the transmitter there’s only so low you can go.”
Wireless power transmitters can range from basic single-zone designs to more advanced implementations which can charge multiple devices. dePreaux adds: “Future transmitter offerings will be more efficient and flexible in terms of device placement. But the availability of low-cost, basic transmitters is just as important in creating an sizable installed base. It would really kick-start the market if a wireless charger were bundled together with a new mobile phone.”
Though the wireless power market is still in its infancy, it offers massive potential, especially in mobile phone applications. Currently, wireless power is available as an optional feature, requiring the consumer to purchase both the transmitter and receiver separately from the device. Future plans call for wireless power receivers be built into a host of consumer products and for transmitters to be placed into homes, offices, and automobiles. IMS Research projects that the annual market for wireless power will reach $4.5 billion by 2016.
“I still think it is a couple of years away from taking off,” comments dePreaux. “There is a lot of R&D going on at the moment on putting wireless power transmitters into automobiles. Yet there are specific considerations, like coil-to-coil distances and transmission frequencies, that will require current wireless power technologies to evolve to meet particular use cases like this. The encouraging sign is that there is a strong dialog among the parties and genuine interest in making it happen.”
Wireless power transmitters are more complicated than receivers due to multiple power conversion stages and additional components, meaning a higher price. While the cost for a wireless power receiver may eventually fall into the $1-2 dollar range (if built into products), IMS Research believes the transmitter cost will remain well above this amount. Current retail prices of transmitters range from $50 to $100. These prices are projected to fall as volumes ramp up and the supply chain matures. How fast this happens will be a critical factor in the maturity of the wireless power industry.
Jason dePreaux, a research manager with IMS Research, explains: “Cost is certainly a barrier to wireless power adoption. A popular saying in the industry is that ‘if it were free, we’d see it everywhere’. Obviously that’s not realistic, but with the transmitter there’s only so low you can go.”
Wireless power transmitters can range from basic single-zone designs to more advanced implementations which can charge multiple devices. dePreaux adds: “Future transmitter offerings will be more efficient and flexible in terms of device placement. But the availability of low-cost, basic transmitters is just as important in creating an sizable installed base. It would really kick-start the market if a wireless charger were bundled together with a new mobile phone.”
Though the wireless power market is still in its infancy, it offers massive potential, especially in mobile phone applications. Currently, wireless power is available as an optional feature, requiring the consumer to purchase both the transmitter and receiver separately from the device. Future plans call for wireless power receivers be built into a host of consumer products and for transmitters to be placed into homes, offices, and automobiles. IMS Research projects that the annual market for wireless power will reach $4.5 billion by 2016.
“I still think it is a couple of years away from taking off,” comments dePreaux. “There is a lot of R&D going on at the moment on putting wireless power transmitters into automobiles. Yet there are specific considerations, like coil-to-coil distances and transmission frequencies, that will require current wireless power technologies to evolve to meet particular use cases like this. The encouraging sign is that there is a strong dialog among the parties and genuine interest in making it happen.”
Smartphones and tablets drive convergence shake-up in consumer electronics
USA: The explosive growth of the smartphone market has dramatically underscored the critical role of convergence in today’s consumer electronics market, and positioned smart devices as critical to the future of the global Consumer Electronics industry.
According to IMS Research, the leading independent provider of market research and consultancy to the global electronics industry, by 2015 smartphones will represent over half of all app-enabled gaming, and navigation consumer devices shipped.
The broad range of convergence functions that are incorporated, coupled with the ability to download apps to address a diverse set of consumer needs, have positioned smartphones as the ‘replacement’ for many stand-alone devices.
Source: IMS Research, USA.
“We have already seen the dramatic impact that smartphones have had on stand-alone CE devices, eating into sales for navigation devices, media players, portable game consoles, and digital cameras,” says Bill Morelli, research director with IMS Research’s Convergence Group. “Now we are seeing the larger CE manufacturers such as Samsung and Microsoft working to integrate smartphones even more tightly into their home entertainment strategies.”
The main impact of smartphones on home entertainment devices is an increased focus from the hardware manufacturers and service providers on how to support multiple displays, and integrate smartphones into the user experience. Initial efforts focused on content transfer between CE devices, such as the set-top box or television and the smartphone.
However, companies are now looking at new ways of making the user experience more dynamic. Some examples include being able to interact with BD Live content while watching a Blu-ray Disc in a home theater, or integrating social media streams from a smartphone with a TV program.
The increasing importance of smartphones to the future of the CE market was highlighted by Sony’s recent buyout of Ericsson to bring its smartphone joint venture back in-house. According to Morelli, “The smartphone market is one of the most competitive markets in the world, and entry for new players is extremely difficult. Companies that are interested in pursuing a convergence strategy are now actively trying to determine the best way forward, whether through strategic partnerships (Nokia-Microsoft), or through acquisition of one of the remaining smartphone manufacturers (Google-Motorola).”
However, he cautions that convergence strategies are complex, and just making an acquisition is not sufficient to guarantee success, as HP learned with its webOS purchase last year.
According to IMS Research, the leading independent provider of market research and consultancy to the global electronics industry, by 2015 smartphones will represent over half of all app-enabled gaming, and navigation consumer devices shipped.
The broad range of convergence functions that are incorporated, coupled with the ability to download apps to address a diverse set of consumer needs, have positioned smartphones as the ‘replacement’ for many stand-alone devices.
Source: IMS Research, USA.“We have already seen the dramatic impact that smartphones have had on stand-alone CE devices, eating into sales for navigation devices, media players, portable game consoles, and digital cameras,” says Bill Morelli, research director with IMS Research’s Convergence Group. “Now we are seeing the larger CE manufacturers such as Samsung and Microsoft working to integrate smartphones even more tightly into their home entertainment strategies.”
The main impact of smartphones on home entertainment devices is an increased focus from the hardware manufacturers and service providers on how to support multiple displays, and integrate smartphones into the user experience. Initial efforts focused on content transfer between CE devices, such as the set-top box or television and the smartphone.
However, companies are now looking at new ways of making the user experience more dynamic. Some examples include being able to interact with BD Live content while watching a Blu-ray Disc in a home theater, or integrating social media streams from a smartphone with a TV program.
The increasing importance of smartphones to the future of the CE market was highlighted by Sony’s recent buyout of Ericsson to bring its smartphone joint venture back in-house. According to Morelli, “The smartphone market is one of the most competitive markets in the world, and entry for new players is extremely difficult. Companies that are interested in pursuing a convergence strategy are now actively trying to determine the best way forward, whether through strategic partnerships (Nokia-Microsoft), or through acquisition of one of the remaining smartphone manufacturers (Google-Motorola).”
However, he cautions that convergence strategies are complex, and just making an acquisition is not sufficient to guarantee success, as HP learned with its webOS purchase last year.
Metaswitch Perimeta session border controller validates credentials
SAN FRANCISCO, USA: Metaswitch Networks, a leading provider of carrier infrastructure and software solutions, has successfully participated in the MultiService Forum (MSF) Voice over LTE (VoLTE) Interoperability Test Event 2011 with the Perimeta session border controller (SBC).
Hosted by the MSF, and backed by GSMA, September’s event was jointly hosted by Vodafone at their Düsseldorf Test and Innovation Centre and by China Mobile at their Research Institute Laboratory in Beijing. Leveraging interworking interfaces and functional components defined within the 3GPP IP multimedia Subsystem (IMS) standards, Metaswitch was one of a select group of companies validating this approach to delivering voice services over LTE infrastructures.
The Perimeta SBC functioned as a P-CSCF in both local and roaming scenarios, involving a number of vendors’ PCRF, I-CSCF, S-CSCF, diameter routing agent and User Equipment (UE) implementations.
“The MSF VoLTE Interoperability event reflects the MSF’s commitment to carrier-driven interoperability events that validate key emerging standards and technologies, including key network interfaces that ensure multi- vendor deployment strategies for LTE/EPC/IMS technology. We are delighted that Metaswitch participated at the 2011 event,” said Kyu-Ouk Lee, MSF president.
Launched last month, Perimeta represents a new class of SBC. Meeting a vital session control requirement in underlying VoLTE architecture standards, the platform features a unique distributed implementation that enables the independent scaling of signaling and media capacity.
A pre-requisite in NGN, where services such as IM and presence will dramatically increase SIP messages, this approach can also significantly reduce the costs associated with handling rising multimedia payloads that include HD voice and video.
Exposing Gm, Mw, Izi and Ici interfaces, Perimeta enabled calls between the Düsseldorf and Beijing testing sites during the IOT event. The Perimeta SBC also operated simultaneously as a P-CSCF and combined IBCF/TrGW for international roaming calls, thereby meeting a critical interop objective.
Hosted by the MSF, and backed by GSMA, September’s event was jointly hosted by Vodafone at their Düsseldorf Test and Innovation Centre and by China Mobile at their Research Institute Laboratory in Beijing. Leveraging interworking interfaces and functional components defined within the 3GPP IP multimedia Subsystem (IMS) standards, Metaswitch was one of a select group of companies validating this approach to delivering voice services over LTE infrastructures.
The Perimeta SBC functioned as a P-CSCF in both local and roaming scenarios, involving a number of vendors’ PCRF, I-CSCF, S-CSCF, diameter routing agent and User Equipment (UE) implementations.
“The MSF VoLTE Interoperability event reflects the MSF’s commitment to carrier-driven interoperability events that validate key emerging standards and technologies, including key network interfaces that ensure multi- vendor deployment strategies for LTE/EPC/IMS technology. We are delighted that Metaswitch participated at the 2011 event,” said Kyu-Ouk Lee, MSF president.
Launched last month, Perimeta represents a new class of SBC. Meeting a vital session control requirement in underlying VoLTE architecture standards, the platform features a unique distributed implementation that enables the independent scaling of signaling and media capacity.
A pre-requisite in NGN, where services such as IM and presence will dramatically increase SIP messages, this approach can also significantly reduce the costs associated with handling rising multimedia payloads that include HD voice and video.
Exposing Gm, Mw, Izi and Ici interfaces, Perimeta enabled calls between the Düsseldorf and Beijing testing sites during the IOT event. The Perimeta SBC also operated simultaneously as a P-CSCF and combined IBCF/TrGW for international roaming calls, thereby meeting a critical interop objective.
Thursday, November 3, 2011
Eurotech and IBM contribute software to connect next gen of wireless and mobile devices
LUDWIGSBURG, GERMANY: IBM and Eurotech announced that they are contributing software to accelerate and support the development of a new generation of smarter wireless and mobile devices. The technology, which could become the basis for a new standard of mobile connectivity and interoperability, will be contributed to the Eclipse Foundation open source community.
The Eclipse Foundation, founded by IBM in 2001, is celebrating its 10th anniversary at EclipseCon in Germany.
Originally developed by IBM and Eurotech, the contributed Message Queuing Telemetry Transport (MQTT) protocol is in use today among some industrial, mobile, and consumer applications, providing reliable device connectivity in industries such as transportation, energy, military, financial, social media and medical. Uses of MQTT range across projects as diverse as real-time monitoring for a ConocoPhillips pipeline, to a new lightweight mobile messaging application for Facebook.
Billions of embedded devices – from RFID tag readers, smartphones and cardiac monitors to GPS-aware systems, thermostats and smart appliances – can be interconnected to one another. Fueled by rapid growth in wireless broadband connectivity, this number is rapidly expanding. There are more than nine billion connected devices in the world today and according to a recent study conducted by Ericsson AB, that number is expected to reach 50 billion by 2020.
Many of these devices tend to be industry focused and tied to proprietary technologies and platforms, making true connectivity a complex task. Further, there is an influx of instrumented products, such as power meters and washing machines some of which do not yet have access to the power of the internet.
By connecting all of these devices with an open-source, cross-industry messaging technology, there is potential to create new systems of systems that can operate with one another like never before. This would help organizations more easily embrace growth opportunities across a wide range of industries, including retail, healthcare and automotive where the use of mobile and wireless devices are transforming the way they work.
For instance, today's smarter cities allow existing systems to alert operators of a broken water main and report the extent of flooding in streets and subways. However they are often closed systems. An open messaging protocol can be used to openly publish these events, enabling public and private transit systems to share and monitor these critical alerts. As a result, agencies would be able to adjust traffic signals, change routes, and notify commuters of alternative routes, transportation, lodging and meals on their mobile devices.
The architecture that the contributed technology enables can adapt easily to existing systems and provide a new level of connectivity across a wide range of systems – without requiring significant programming or reconfiguration of legacy monitoring systems.
"Just as Hypertext Transfer Protocol (HTTP) enabled open communication over the internet, we believe the creation of an open protocol for messaging can do the same for smarter systems," explains Mike Milinkovich, executive director, Eclipse Foundation. "History has proven that driving open standards, such as IBM and Eurotech's contribution to Eclipse, is a proven strategy for rapid and widespread industry adoption."
Based on an industry proven open protocol, the MQTT technology will provide the missing piece needed to usher in this new level of accessibility and connectivity among systems, and enable the creation of next generation Machine-to-Machine (M2M) solutions.
The Eclipse Foundation, founded by IBM in 2001, is celebrating its 10th anniversary at EclipseCon in Germany.
Originally developed by IBM and Eurotech, the contributed Message Queuing Telemetry Transport (MQTT) protocol is in use today among some industrial, mobile, and consumer applications, providing reliable device connectivity in industries such as transportation, energy, military, financial, social media and medical. Uses of MQTT range across projects as diverse as real-time monitoring for a ConocoPhillips pipeline, to a new lightweight mobile messaging application for Facebook.
Billions of embedded devices – from RFID tag readers, smartphones and cardiac monitors to GPS-aware systems, thermostats and smart appliances – can be interconnected to one another. Fueled by rapid growth in wireless broadband connectivity, this number is rapidly expanding. There are more than nine billion connected devices in the world today and according to a recent study conducted by Ericsson AB, that number is expected to reach 50 billion by 2020.
Many of these devices tend to be industry focused and tied to proprietary technologies and platforms, making true connectivity a complex task. Further, there is an influx of instrumented products, such as power meters and washing machines some of which do not yet have access to the power of the internet.
By connecting all of these devices with an open-source, cross-industry messaging technology, there is potential to create new systems of systems that can operate with one another like never before. This would help organizations more easily embrace growth opportunities across a wide range of industries, including retail, healthcare and automotive where the use of mobile and wireless devices are transforming the way they work.
For instance, today's smarter cities allow existing systems to alert operators of a broken water main and report the extent of flooding in streets and subways. However they are often closed systems. An open messaging protocol can be used to openly publish these events, enabling public and private transit systems to share and monitor these critical alerts. As a result, agencies would be able to adjust traffic signals, change routes, and notify commuters of alternative routes, transportation, lodging and meals on their mobile devices.
The architecture that the contributed technology enables can adapt easily to existing systems and provide a new level of connectivity across a wide range of systems – without requiring significant programming or reconfiguration of legacy monitoring systems.
"Just as Hypertext Transfer Protocol (HTTP) enabled open communication over the internet, we believe the creation of an open protocol for messaging can do the same for smarter systems," explains Mike Milinkovich, executive director, Eclipse Foundation. "History has proven that driving open standards, such as IBM and Eurotech's contribution to Eclipse, is a proven strategy for rapid and widespread industry adoption."
Based on an industry proven open protocol, the MQTT technology will provide the missing piece needed to usher in this new level of accessibility and connectivity among systems, and enable the creation of next generation Machine-to-Machine (M2M) solutions.
Spreadtrum and Sohu.com to deliver an App Store for feature phones
SHANGHAI, CHINA: Spreadtrum Communications Inc., a leading fabless semiconductor provider in China with advanced technology in both 2G and 3G wireless communications standards, today announced a strategic partnership with Sohu.com Inc., China's leading online media, search, gaming, community and mobile service group.
Through this partnership, Sohu has developed a mobile app store for Spreadtrum's WRE ("Windows Runtime Environment") platform for feature phones. Sohu will also use the app store, which supports applications both from Sohu and other mobile developers, to deliver rich Internet applications and services to China consumers.
Spreadtrum's WRE platform is middleware for feature phones that enables dynamic loading and updating of applications post-sale, providing the same experience to consumers as smartphone handsets. Sohu has leveraged Spreadtrum's platform to deliver a complete app store solution, including its related server-side operations. Spreadtrum's WRE platform with Sohu's app store solution has been rolled out in volume by one of China's top ten design houses and is now integrated into Spreadtrum's standard feature phone platform solution.
"Sohu.com has more than 10 years of experience in delivering applications to more than one hundred million users, and is a leading provider of online applications and games in China," said Dr. Leo Li, Spreadtrum's president and CEO.
"By partnering with Sohu.com, we bring together their core competency in Internet services with our strength in feature phone platforms, bringing smartphone and app store capability to the highest volume phone segment in China and emerging markets. This expands Sohu's and other application developers' reach to a larger mobile user base and transforms the traditional definition of feature phones."
Dr. Charles Zhang, Sohu.com Inc's chairman and CEO, said: "The strategic cooperation with Spreadtrum is far-reaching in impact to the mobile internet industry. As a global top five mobile phone chip supplier, Spreadtrum's customers reach a large user base interested in the mobile Internet experience. By co-operating with Spreadtrum, we can provide a variety of mobile internet services to this group of users, including web, video, microblogging, search, maps and other applications."
Spreadtrum's WRE platform with Sohu.com's app store is now shipping in volume with Spreadtrum's SC6800H chip to one of China's top ten design houses. Spreadtrum expects shipments to grow over the coming quarters.
Through this partnership, Sohu has developed a mobile app store for Spreadtrum's WRE ("Windows Runtime Environment") platform for feature phones. Sohu will also use the app store, which supports applications both from Sohu and other mobile developers, to deliver rich Internet applications and services to China consumers.
Spreadtrum's WRE platform is middleware for feature phones that enables dynamic loading and updating of applications post-sale, providing the same experience to consumers as smartphone handsets. Sohu has leveraged Spreadtrum's platform to deliver a complete app store solution, including its related server-side operations. Spreadtrum's WRE platform with Sohu's app store solution has been rolled out in volume by one of China's top ten design houses and is now integrated into Spreadtrum's standard feature phone platform solution.
"Sohu.com has more than 10 years of experience in delivering applications to more than one hundred million users, and is a leading provider of online applications and games in China," said Dr. Leo Li, Spreadtrum's president and CEO.
"By partnering with Sohu.com, we bring together their core competency in Internet services with our strength in feature phone platforms, bringing smartphone and app store capability to the highest volume phone segment in China and emerging markets. This expands Sohu's and other application developers' reach to a larger mobile user base and transforms the traditional definition of feature phones."
Dr. Charles Zhang, Sohu.com Inc's chairman and CEO, said: "The strategic cooperation with Spreadtrum is far-reaching in impact to the mobile internet industry. As a global top five mobile phone chip supplier, Spreadtrum's customers reach a large user base interested in the mobile Internet experience. By co-operating with Spreadtrum, we can provide a variety of mobile internet services to this group of users, including web, video, microblogging, search, maps and other applications."
Spreadtrum's WRE platform with Sohu.com's app store is now shipping in volume with Spreadtrum's SC6800H chip to one of China's top ten design houses. Spreadtrum expects shipments to grow over the coming quarters.
Subscribe to:
Posts (Atom)
