Wednesday, August 18, 2010

IPTV to secure 11 percent share of pay-TV narket by 2015

SINGAPORE: Worldwide pay-TV subscribers totaled 688 million at the end of the second quarter of 2010. “Subscriber growth is fastest in IPTV platforms, while cable and satellite platforms have the most stable growth rate,” says Jason Blackwell, practice director, digital home at ABI Research.

“According to the latest market data, overall pay-TV subscriptions are expected to reach 854.5 million in 2015, with a 5.7 percent CAGR from 2010 to 2015.”

Cable platforms maintain the largest market share, representing approximately 70 percent of the overall pay-TV market. According to research associate Khin Sandi Lynn,

“The cable-TV market is declining in some countries, especially in Western Europe and North America. One reason is market saturation in these countries. Furthermore, there is aggressive competition from IPTV operators. Cable operators are coming under pressure to maintain subscriber and ARPU growth. Some operators have cut subscription prices in order to compete with IPTV operators.”

The number of IPTV subscribers worldwide continued to grow in 2Q 2010. Western Europe and Asia-Pacific are home to the majority of IPTV subscribers, but the IPTV growth rate in some European countries is expected to slow as the market starts to mature.

However, countries in Asia-Pacific, such as China, are expected to grow their IPTV subscriber bases. ABI Research forecasts that IPTV’s share of the overall pay-TV market will increase from 6 percent in 2010 to 11 percent in 2015.

Alternative pay-TV platforms also are becoming available to end-users around the world. Pay-DTT (Digital Terrestrial Television) is starting to make its presence felt. Pay-DTT services have been successful in a number of European countries.

For example, in Spain, Gol TV achieved one million subscribers within nine months of being launched. The low cost of deploying a pay-DTT service is the main attraction for pay-TV operators. Western European pay-DTT subscriptions are expected to reach 14.4 million by the end of 2015.

Tuesday, August 17, 2010

2.6 billion Wi-Fi consumer devices by 2014

BOSTON, USA: The global market will see an installed base of over 2.6 billion Wi-Fi enabled consumer devices by 2014, according to a report just published by Strategy Analytics. The report, “Embedded WLAN (Wi-Fi) CE Devices: Global Market Forecast,” predicts the retail value of the market will exceed $250 billion in the same year.

“Consumer demand for the 'everywhere web' will drive Wi-Fi adoption in mobile Internet devices,” according to Peter King, Director of the Connected Home Device service at Strategy Analytics. “Even where 3G or 4G technologies are available, Wi-Fi will still be a preferred access route for many, as hot-spots and home networks proliferate.”

The embedded Wi-Fi device market—until now dominated by computing and gaming—will become much more evenly spread by 2014, according to the report.

“While today the market is dominated by portable products, Wi-Fi Networked TV & Blu-ray players will become significant products in the family room by 2014,” added King.

Wynn Telecom signs an exclusive agreement with 160by2

NEW DELHI, INDIA: Wynncom mobiles is all set to offer its prospective consumers something attractive. Taking a cue from the trend of this generation, Wynncom decides to suit the requirement of the youth by entering into an exclusive agreement with a free SMS service application provider 160by2.com.

This kind of product innovation, which allows sending free SMS from mobile phone, is happening for the first time ever in mobile handset industry.

Wynncom mobile phones will have a preinstalled mobile application developed by160by2.com , one of India’s largest free SMS service providers. This unique application enables mobile phone users to send free SMS to any mobile not only in India but also to UAE, Kuwait, Saudi Arabia, Singapore, Malaysia and Philippines.

Another feature provided by this application is that the user can access the phone book on the mobile to send messages. One can also save mobile phone contacts on 160by2.com as a memory back-up.

Vivek Sachdev, GM, Product Division, Wynn Telecom Ltd, said: ”Wynncom makes life simpler by cutting down the requirement to browse the internet from your phone by introducing this unique feature of having a direct access to 160by2.com in just one click. This application in Wynncom mobiles bridges distances and helps stay connected and affordable.”

Messaging is one of the most used VAS services in India; Today SMS consumes a major portion of mobile bills and this facility will certainly help Wynncom mobile users to save a reasonable portion of their mobile bill, Sachdev further added.

160by2 intends to extend its services shortly to rest of the Middle-East nations including Bahrain, Yemen, Qatar and Oman. With a large number of Indian expats residing in these nations, 160by2.com will be the perfect platform for their near and dear ones in India to stay connected.

Commenting on the tie-up with Wynncom Mobiles, Satyakalyan Yerramsetti, CEO-160by2.com said: “We are extremely happy with our tie-up with Wynncom mobiles and hope this partnership will take mobile messaging to the next level. 160by2.com will upgrade this application from time to time in order to serve all Wynncom mobile users better.’’

Ranked among the top 100 most visited sites in India, and among the top 10 most visited WAP sites in India, 160by2 also provides bulk messaging platform enabling business and promotional users to connect with their associates and target customers in a cost effective manner.
NEW DELHI, INDIA: Wynncom mobiles is all set to offer its prospective consumers something attractive. Taking a cue from the trend of this generation, Wynncom decides to suit the requirement of the youth by entering into an exclusive agreement with a free SMS service application provider 160by2.com.

This kind of product innovation, which allows sending free SMS from mobile phone, is happening for the first time ever in mobile handset industry.

Wynncom mobile phones will have a preinstalled mobile application developed by160by2.com , one of India’s largest free SMS service providers. This unique application enables mobile phone users to send free SMS to any mobile not only in India but also to UAE, Kuwait, Saudi Arabia, Singapore, Malaysia and Philippines.

Another feature provided by this application is that the user can access the phone book on the mobile to send messages. One can also save mobile phone contacts on 160by2.com as a memory back-up.

Vivek Sachdev, GM, Product Division, Wynn Telecom Ltd, said: ”Wynncom makes life simpler by cutting down the requirement to browse the internet from your phone by introducing this unique feature of having a direct access to 160by2.com in just one click. This application in Wynncom mobiles bridges distances and helps stay connected and affordable.”

Messaging is one of the most used VAS services in India; Today SMS consumes a major portion of mobile bills and this facility will certainly help Wynncom mobile users to save a reasonable portion of their mobile bill, Sachdev further added.

160by2 intends to extend its services shortly to rest of the Middle-East nations including Bahrain, Yemen, Qatar and Oman. With a large number of Indian expats residing in these nations, 160by2.com will be the perfect platform for their near and dear ones in India to stay connected.

Commenting on the tie-up with Wynncom Mobiles, Satyakalyan Yerramsetti, CEO-160by2.com said: “We are extremely happy with our tie-up with Wynncom mobiles and hope this partnership will take mobile messaging to the next level. 160by2.com will upgrade this application from time to time in order to serve all Wynncom mobile users better.’’

Ranked among the top 100 most visited sites in India, and among the top 10 most visited WAP sites in India, 160by2 also provides bulk messaging platform enabling business and promotional users to connect with their associates and target customers in a cost effective manner.

Mobile banking services to generate almost 90 billion text messages per year by 2015

HAMPSHIRE, UK: New types of SMS mobile banking alerts will help to treble the volume of mobile banking messages to almost 90 billion p.a. by 2015, equating to one message every two days, per mobile banking user, according to a new in depth study by Juniper Research.

Juniper’s in-depth interviews with mobile banking vendors and banks revealed that there is considerable scope for banks to offer new messaging based services on top of basic balance alerts. Banks are seeking to exploit these new process alerts to speed up customer communications during applications for products such as loans and mortgages.

Mobile Banking report author, Howard Wilcox, explained: "Our research found that messaging is a ‘win-win’ for banks. They can improve customer service significantly, whilst simultaneously eliminating the cost of servicing customer enquiries placed with call centres."

The Juniper report, however, identified that some banks are still to seize the potential of SMS services. The overall strategy behind alert messaging development is to encourage customers towards the self service world, with information delivery SMS which most people are familiar with.

Juniper Research also announced that the winner for the Future Mobile Award for Mobile Banking 2010 has been Wells Fargo, taking account of its multiple platform strategy and continued service innovation such as the recent near real-time warning of potentially fraudulent activity.

Further findings of the report included:
* Over 80 percent of banks offer some form of mobile banking;
* Western Europe will be the region with the highest penetration of users in 2015;
* Transactional mobile banking usage will see similar growth rates to SMS.

Smartphone boom causes headaches to operators

PADERBORN, GERMANY: According to leading Analysts, 325.6 million handsets and smartphones have been sold in the second quarter of this year. This means an increase of nearly 14 percent as compared to the same time period in 2009.

The number of smartphones has experienced an increase of 50 percent - presumably leading to an increasing demand of bandwidth consumption. Orga Systems, #1 choice for real-time charging and billing, solves this problem of bandwidth demanding service consumption and increasing costs on the network side with its market leading, real-time based solutions.

Generating revenues from NG mobile broadband services
Mobile operators have to be prepared to offer next generation mobile broadband services - and making them profitable. At the moment, mobile data traffic is growing fast, but revenues are lagging behind the cost operators have in providing it. Common flat rate offerings and a highly competitive business field fostering those are causing operators additional pain.

From customer acquisition to customer centric services
In the long run, smartphone will become the dominating device category in mature markets. As operators more than ever need to capitalize on the huge increase in usage of data services without further increasing the network cost, they will have to switch from a focus on customer acquisition to a focus on optimizing services and profitability.

Orga Systems unifies policy management, active mediation and charging control on one single platform, helping operators to manage complex subscriber profiles and charging rules for all services across all networks for pre and postpaid subscribers. Real-time charging and policy management allow for the control of bandwidth-hungry applications, while at the same time generating additional revenues with new individualized service offerings.

Mobile data offloaded will grow 100-fold by 2015

LONDON, UK: Mobile data offloading is forecast to triple in the next five years. According to a new study from ABI Research, about 16 percent of mobile data is diverted from mobile networks today, and that is expected to increase to 48 percent by 2015. But data traffic itself will have grown by a factor of 30, meaning that offloaded data will expand 100-fold.

The serious, well-publicized traffic overloads (including content data and radio signaling) that are starting to choke many mobile networks will only worsen as smartphones and other mobile devices proliferate, and operators must extend capacity. Brute force network expansion, requiring a doubling of capacity, isn’t an option.

Instead, several approaches and technologies will play specific roles in relieving network congestion. These include Wi-Fi, femtocells, mobile CDNs (content delivery networks) media optimization, and more.

Aditya Kaul, practice director, ABI Research, explains: “Each one of these offload and optimization technologies is aimed at solving a particular problem and they will all coexist. Wi-Fi is effective in covering limited areas containing many users, such as transport stations and sports venues. A femtocell, in contrast, is a good solution for targeting small numbers of heavy data users. Mobile CDNs attack the problem of frequently-used content, for example a video that has ‘gone viral’, by caching the file locally rather than loading it onto the network for each download request.”

One of the most effective tools is media optimization – effectively improved compression – which is already being used widely. Media optimization will grow the fastest and deliver the greatest traffic reduction of all these methods.

Data offloading saves money as well as relieving network traffic. “Moving data costs a surprising amount,” says Kaul. “Wi-Fi and femtocells in particular do that at a tiny fraction of the per-Gigabyte cost of a 3G network. The ABI Research report precisely quantifies these savings.”

Most of these solutions are being offered to operators by a number of suppliers. Prominent among them: Belair Networks for carrier Wi-Fi; Ubiquisys for femtocells; Akamai for CDN; Stoke, Inc. for core offloading; and for media optimization, Bytemobile and Openwave.